FOR IMMEDIATE RELEASE
Tracy Gapin, MD, shows doctors how to move beyond insurance-driven medicine to proactive, data-driven care, with a 90-day implementation plan in every copy
SARASOTA, Fla., Oct. 16, 2026 — Tracy Gapin, MD, a board-certified urologist and founder of Peak Launch, has released Doctor 2.0: A Blueprint to Move Beyond the Traditional Model and Build a Practice You Love on October 22, 2026. The book is a practical guide for physicians who are burned out by the traditional model and ready for a better way to practice.
Physicians are drowning in documentation, fighting insurance companies over care they know their patients need, and coming home too exhausted to be present for their families. Many want out but stay because of debt, fear of losing income and no clear picture of what comes next. Gapin argues that the system itself is the problem. He made the leap himself, leaving a successful practice to build a model of proactive, data-driven medicine. Doctor 2.0 maps the path for other physicians.
“I spent more than two decades inside traditional medicine, and I watched too many brilliant colleagues burn out in a system that was never designed to let them practice the way they want,” Gapin said. “Doctor 2.0 is the playbook I wish I’d had. It’s for any physician who knows there’s a better way to care for patients and still have a life.”
Inside Doctor 2.0, Physicians Will Learn How To:
- Recognize why volume-based, insurance-driven medicine leads to burnout, and why the fault lies with the system rather than the physician
- Build a modern practice centered on proactive, performance-focused care
- Spend real time with patients instead of evenings charting
- Get past the barriers that keep doctors stuck: debt, fear of losing income and uncertainty about what comes next
- Run a business that supports the life they want
- Put the framework into action with the 90-day implementation plan included in every copy
Who The Book Is For:
- Practicing physicians who feel the gap between the medicine they trained for and the medicine the system lets them deliver
- Doctors considering leaving traditional practice who want a clear, proven path
- Integrative, functional and longevity medicine practitioners building or scaling their own practices
Praise For Doctor 2.0:
- Foreword by organizational psychologist Benjamin Hardy, author of 10x Is Easier Than 2x
- “About reclaiming your purpose, your freedom, and your life.” (JJ Virgin, New York Times bestselling author)
- “The book I wish existed when I started my own practice from the ground up.” (Dr. Aimee Duffy, founder, Carolina Integrative Medicine)
The book grows out of Gapin’s work at Peak Launch Institute, the physician education arm of Peak Launch, which helps doctors build modern, data-driven practices free from the volume-based pressures of insurance medicine.
More Information: gapinbook.com
Meet Dr. Gapin: He will sign books and speak with practitioners at upcoming events in integrative and longevity medicine:
- XYMOGEN Xperience: Oct. 16-18, Orlando
- A4M LongevityFest 2026: Dec. 11–13, Las Vegas
- CALM 2027 (nuBioAge): February 2027
About Tracy Gapin, MD
Tracy Gapin, MD, is a physician, founder and CEO of Peak Launch, and a precision performance medicine expert. After more than 20 years as a board-certified urologist, he left traditional medicine to build a model focused on helping high-performing leaders optimize energy, focus, strength, resilience and long-term performance. He also founded Peak Launch Institute, where he trains physicians to deliver this model at scale. Dr. Gapin is a TEDx speaker, the bestselling author of Male 2.0 and Codes of Longevity, and the host of The Biology of Leadership podcast.
About Peak Launch
Peak Launch provides physician-led precision performance medicine for executives and high performers through advanced diagnostics, personalized plans and ongoing tracking. Peak Launch Institute is its education arm for physicians.
Media Contact:
Kevin Hutchinson
Director of Digital Marketing
Peak Launch
Email: kevinh@peaklaunch.com
Phone: (941) 444-1441
Website: www.peaklaunch.com
